Television makes the world more colorful. At the moment when TV sound bars are prevalent, many users are entangled in the need for TV with audio. Shenzhen ZHAOWEI Machinery & Electronics Co., Ltd. (hereinafter referred to as “ZHAOWEI“) and home appliance manufacturers have developed a TV audio reduction module, TV camera lifting module and smart TV flip screen solutions, upgrading smart TV accessories. The problem has been solved with the retractable speaker for smart TV. High-definition picture and surround speaker allow for a cinema-like experience. AI intelligent voice control is even more powerful. Full-scene voice can easily respond to you, which enables you to freely control TV without using a remote control. Technology makes life better.
A report by China Commercial Industry Institute shows that China’s LCD TV exports from January to April 2020 were 25.96 million units, a year-on-year decrease of 11.1%. However, in the case of insufficient material supply, fluctuations in raw material prices, lack of workers and cross-border logistics, TV brands such as TCL and Hisense have ushered in an increase in overseas sales.
Statistics show that in the first quarter of this year, sales of TCL TVs in the US retail market increased by 6% year-on-year, with sales in March increasing by 45% month-on-month. In addition, we can see from the real-time data of the American Amazon website bestseller that half of the top eight TV products are from TCL. Hisense has similar performance. “In March this year, Hisense TV ranked second in sales of all TV brands on AliExpress Russia. The sales of large-size TVs of 50 inches and above increased by 1066% over February.” Hisense International Marketing Vice President Fang Xueyu says. The data from Statista indicates the massive increase of TCL TV’s global market share.
The home appliance industry is a representative industry of China’s manufacturing industry and has strong international competitiveness. In recent years, “high-end TVs made in China” have continued to change the American consumers’ impression of Chinese manufacturing. Since 2019, under the general trend of split TVs, TV host speakers have become more popular. But it is still very inconvenient, not to mention that the emergence of the coil affects the appearance, and the placement of the speakers also takes up a lot of space in the TV cabinet. Leading the new trend, ZHAOWEI micro drive system for motorized drop down speaker pushes forward the digitalization of the TV industry and promotes new changes in the Chinese home appliance industry.
In modern homes, TV must not only be large enough, but also smart enough. As the TV returns to the center in the living room, people require stronger and higher-definition display effects for TV, as well as high-quality sound effects that can bring immersive sound, so that a “cinema”-like viewing experience can be achieved at home .
ZHAOWEI gear motor for motorized speaker can realize a high-precision linear positioning system when combined with the lead screw on the stepper motor and the telescopic gear box. The system has the characteristics of open-loop control of stepper, long life, high torque, and intelligently retractable audio components. When the TV audio is not needed, the TV audio will be hidden behind the TV screen to achieve greater visual space (hidden type does not take up space); when you need the TV audio, you can pop up the audio equipment on demand and enjoy the cinema-like heavy bass stereo sound quality. Moreover, the micro drive system won’t cause much motor noise in speaker.
According to a new report issued by GSMA, the migration from traditional TVs to smart TVs and the allocation of digital dividends to mobile broadband services may open up a new era of high-speed connectivity for Indonesian citizens. This move will increase the Indonesian economy by US$10.5 billion in the next 10 years and will increase the country’s GDP by 1% by the end of 2030.
As consumer electronics products are updated more and more quickly, and the life cycle of consumer electronics products is getting shorter and shorter, how can TV manufactures survive and develop in the fierce market competition? Digital tools drive the transformation of back-end production, intelligence will help the LCD TV industry to leapfrog the “valley of death” of innovation and grow strong in the future.
In the current high-end home appliance market, with the gradual maturity of 5G technology, the market has been carved up, and the giants in the industry compete with each other, but they all suffer. The continued decline of the LCD TV market has caused the industry to walk on thin ice. With the blessing of 5G, the continuous superposition of many technological innovations continues to push smart TVs into a new chapter. In terms of audio drive systems, ZHAOWEI provides customized solutions for micro-drive systems and electronic drive modules for smart TV manufacturers to open up and win-win relationship, to compete for the future high-end smart battle.